{"created":"2023-07-25T10:22:50.212366+00:00","id":68,"links":{},"metadata":{"_buckets":{"deposit":"17fd21ae-c5ba-42a0-88d2-139d73f65c5e"},"_deposit":{"created_by":1,"id":"68","owners":[1],"pid":{"revision_id":0,"type":"depid","value":"68"},"status":"published"},"_oai":{"id":"oai:hiroshima-cu.repo.nii.ac.jp:00000068","sets":["1:6:7:69"]},"author_link":["134","135"],"item_10001_alternative_title_1":{"attribute_name":"その他（別言語等）のタイトル","attribute_value_mlt":[{"subitem_alternative_title":"グローバル・ブランディング ケンキュウ ノ カイコ ト テンボウ : ショウヒシャ コウドウ ノ シテン カラ"}]},"item_10001_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2018-11-30","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"64","bibliographicPageStart":"47","bibliographicVolumeNumber":"24","bibliographic_titles":[{"bibliographic_title":"広島国際研究"},{"bibliographic_title":"Hiroshima Journal of International Studies","bibliographic_titleLang":"en"}]}]},"item_10001_description_19":{"attribute_name":"フォーマット","attribute_value_mlt":[{"subitem_description":"application/pdf","subitem_description_type":"Other"}]},"item_10001_description_5":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"It is said that although international and global brands have existed in one form or another for a long time, formal scholarly inquiry about the specific domain of global brands did not take root until the 1980s. Now the progress of globalization has put global brands on center stage. The current study aims to review the past and present of global branding research from the viewpoint of consumer behavior. It consists of the following three sections: the relationship between global and local brands, especially focused on the construct of perceived brand globality and local iconicity, global consumer culture, and branded product meanings. Finally, a view for future research on market globalization will be discussed.","subitem_description_type":"Abstract"}]},"item_10001_publisher_8":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"広島市立大学国際学部"}]},"item_10001_source_id_11":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AN10485683","subitem_source_identifier_type":"NCID"}]},"item_10001_source_id_9":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"1341-3546","subitem_source_identifier_type":"ISSN"}]},"item_10001_version_type_20":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"李, 玲"},{"creatorName":"リ, レイ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{"nameIdentifier":"134","nameIdentifierScheme":"WEKO"}]},{"creatorNames":[{"creatorName":"LI, Ling","creatorNameLang":"en"}],"nameIdentifiers":[{"nameIdentifier":"135","nameIdentifierScheme":"WEKO"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2023-02-20"}],"displaytype":"detail","filename":"HJIS24-47.pdf","filesize":[{"value":"1.3 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"HJIS24-47.pdf","url":"https://hiroshima-cu.repo.nii.ac.jp/record/68/files/HJIS24-47.pdf"},"version_id":"ad80161f-de6d-462f-98b5-7efdae5dbe27"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"グローバル・ブランド","subitem_subject_scheme":"Other"},{"subitem_subject":"ローカル・ブランド","subitem_subject_scheme":"Other"},{"subitem_subject":"グローバル消費文化","subitem_subject_scheme":"Other"},{"subitem_subject":"ブランド品の意味","subitem_subject_scheme":"Other"},{"subitem_subject":"消費者行動","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"journal article","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"グローバル・ブランディング研究の回顧と展望 : 消費者行動の視点から","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"グローバル・ブランディング研究の回顧と展望 : 消費者行動の視点から"},{"subitem_title":"Reviewing the Literature of Global Branding : A Consumer Behavior Perspective","subitem_title_language":"en"}]},"item_type_id":"10001","owner":"1","path":["69"],"pubdate":{"attribute_name":"公開日","attribute_value":"2023-02-20"},"publish_date":"2023-02-20","publish_status":"0","recid":"68","relation_version_is_last":true,"title":["グローバル・ブランディング研究の回顧と展望 : 消費者行動の視点から"],"weko_creator_id":"1","weko_shared_id":-1},"updated":"2023-07-25T11:10:11.607433+00:00"}