{"created":"2023-07-25T10:22:49.551993+00:00","id":57,"links":{},"metadata":{"_buckets":{"deposit":"6e214600-e1ac-4197-b6da-294d9c2e8003"},"_deposit":{"created_by":1,"id":"57","owners":[1],"pid":{"revision_id":0,"type":"depid","value":"57"},"status":"published"},"_oai":{"id":"oai:hiroshima-cu.repo.nii.ac.jp:00000057","sets":["1:6:7:68"]},"author_link":["112","113"],"item_10001_alternative_title_1":{"attribute_name":"その他（別言語等）のタイトル","attribute_value_mlt":[{"subitem_alternative_title":"チュウゴクジン ショウヒシャ ノ コクサンヒン イシキ ガ コクサイ ブランド ショウヒ ニ アタエル エイキョウ"}]},"item_10001_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2019-11-30","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"44","bibliographicPageStart":"29","bibliographicVolumeNumber":"25","bibliographic_titles":[{"bibliographic_title":"広島国際研究"},{"bibliographic_title":"Hiroshima Journal of International Studies","bibliographic_titleLang":"en"}]}]},"item_10001_description_19":{"attribute_name":"フォーマット","attribute_value_mlt":[{"subitem_description":"application/pdf","subitem_description_type":"Other"}]},"item_10001_description_5":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"This study adopts the concept “national-brand consciousness” also called consumer ethnocentrism, and investigates its impact on International brand consumption behavior in Chinese market. A between-subjects survey was conducted and 1,131 questionnaires were collected. Statistical analysis using AMOS software found that national-brand consciousness has significant positive effects on both Chinese brand evaluation and purchase intention. In contrast, national-brand consciousness has significant negative effects on both Japanese brand evaluation and purchase intention. However, Japanese brand evaluation has a stronger impact on purchase intention than Chinese model. Finally this paper discusses the research findings in terms of theoretical contributions, implications for practitioners, and limitations.","subitem_description_type":"Abstract"}]},"item_10001_publisher_8":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"広島市立大学国際学部"}]},"item_10001_source_id_11":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AN10485683","subitem_source_identifier_type":"NCID"}]},"item_10001_source_id_9":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"1341-3546","subitem_source_identifier_type":"ISSN"}]},"item_10001_version_type_20":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"李, 玲"},{"creatorName":"リ, レイ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{"nameIdentifier":"112","nameIdentifierScheme":"WEKO"}]},{"creatorNames":[{"creatorName":"LI, Ling","creatorNameLang":"en"}],"nameIdentifiers":[{"nameIdentifier":"113","nameIdentifierScheme":"WEKO"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2023-02-20"}],"displaytype":"detail","filename":"HJIS25-29.pdf","filesize":[{"value":"1.2 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"HJIS25-29.pdf","url":"https://hiroshima-cu.repo.nii.ac.jp/record/57/files/HJIS25-29.pdf"},"version_id":"0a1f6fcd-013e-4799-bee8-781526d6fee1"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"中国型国産品意識","subitem_subject_scheme":"Other"},{"subitem_subject":"ブランド評価","subitem_subject_scheme":"Other"},{"subitem_subject":"ブランドの身分表示力","subitem_subject_scheme":"Other"},{"subitem_subject":"購買意向","subitem_subject_scheme":"Other"},{"subitem_subject":"中国人消費者行動","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"journal article","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"中国人消費者の国産品意識が国際ブランド消費に与える影響","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"中国人消費者の国産品意識が国際ブランド消費に与える影響"},{"subitem_title":"The Impact of Chinese Consumers’National-brand Consciousness on International Brand Consumption","subitem_title_language":"en"}]},"item_type_id":"10001","owner":"1","path":["68"],"pubdate":{"attribute_name":"公開日","attribute_value":"2023-02-20"},"publish_date":"2023-02-20","publish_status":"0","recid":"57","relation_version_is_last":true,"title":["中国人消費者の国産品意識が国際ブランド消費に与える影響"],"weko_creator_id":"1","weko_shared_id":-1},"updated":"2023-07-25T11:10:30.418094+00:00"}