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  1. 学術雑誌論文
  2. 国際学部
  3. 広島国際研究
  4. 第18巻

農産物流通チャネルとしての直売所の存在意義 : 市場外流通と市場流通の補完関係から

https://hiroshima-cu.repo.nii.ac.jp/records/147
https://hiroshima-cu.repo.nii.ac.jp/records/147
78a8905e-2ae1-4bbf-a467-c28935d9f545
名前 / ファイル ライセンス アクション
HJIS18-91.pdf HJIS18-91.pdf (1.7 MB)
Item type 学術雑誌論文 / Journal Article(1)
公開日 2023-02-21
タイトル
タイトル 農産物流通チャネルとしての直売所の存在意義 : 市場外流通と市場流通の補完関係から
タイトル
タイトル Raison d'etre of Direct Sales Stores as an Agricultural-product-marketing Channel : From the Perspective That Direct Sales Stores Complement Market Distribution
言語 en
言語
言語 jpn
キーワード
主題 農産物流通
キーワード
主題 市場流通
キーワード
主題 直売所
キーワード
主題 補完機能
キーワード
主題 小規模農家
キーワード
主題 市場競争力向上
資源タイプ
資源タイプ識別子 http://purl.org/coar/resource_type/c_6501
資源タイプ journal article
著者 奥山, 千晶

× 奥山, 千晶

奥山, 千晶

ja-Kana オクヤマ, チアキ

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OKUYAMA, Chiaki

× OKUYAMA, Chiaki

en OKUYAMA, Chiaki

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抄録
内容記述タイプ Abstract
内容記述 In recent years, construction of new sales channels are required to make up for the traditional distribution based on stable supply and stable production by the large production areas because of systematic change of supply and demand of agricultural products such as agricultural reduction in scale of demand. Direct sales of agricultural products by farmers are expected as a corrective to the market distribution. Several researchers already recommend farmers to participate in small scale sales and to increase their proceeds before market distribution.
However, although the existing research has argued about correcting the distribution system with development of a direct sales store, they do not think that market distribution and direct sales can complement each other as sales channels for agricultural products. Therefore, they do not fully argue about the mutually complementary relation of market distribution and direct sales stores aside from theorizing about other industries. Then, in this paper, through the theory about complementary relation between the market distribution and distribution market outside in other industries, I propose the reason for existing of direct sales stores as an agricultural-product-marketing channel. It is to sale of agricultural products with character of Shopping Goods. With a case study, I examine a series of mechanisms that farmers employ to establish competitive superiority by sale of agricultural products through direct sales. It is not possible that farmers build this competitive superiority through market distribution. Furthermore, such a mechanism also clarifies the effect of preventing an agricultural decline because small-scale farmers with the competitive superiority grow up to be leaders of agriculture.
書誌情報 広島国際研究
en : Hiroshima Journal of International Studies

巻 18, p. 91-100, 発行日 2012-11-30
出版者
出版者 広島市立大学国際学部 (Hiroshima City University, Faculty of International Studies)
ISSN
収録物識別子タイプ ISSN
収録物識別子 1341-3546
書誌レコードID
収録物識別子タイプ NCID
収録物識別子 AN10485683
フォーマット
内容記述タイプ Other
内容記述 application/pdf
著者版フラグ
出版タイプ VoR
出版タイプResource http://purl.org/coar/version/c_970fb48d4fbd8a85
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