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農産物流通チャネルとしての直売所の存在意義 : 市場外流通と市場流通の補完関係から
https://hiroshima-cu.repo.nii.ac.jp/records/147
https://hiroshima-cu.repo.nii.ac.jp/records/14778a8905e-2ae1-4bbf-a467-c28935d9f545
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
HJIS18-91.pdf (1.7 MB)
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| Item type | 学術雑誌論文 / Journal Article(1) | |||||||||||
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| 公開日 | 2023-02-21 | |||||||||||
| タイトル | ||||||||||||
| タイトル | 農産物流通チャネルとしての直売所の存在意義 : 市場外流通と市場流通の補完関係から | |||||||||||
| タイトル | ||||||||||||
| タイトル | Raison d'etre of Direct Sales Stores as an Agricultural-product-marketing Channel : From the Perspective That Direct Sales Stores Complement Market Distribution | |||||||||||
| 言語 | en | |||||||||||
| 言語 | ||||||||||||
| 言語 | jpn | |||||||||||
| キーワード | ||||||||||||
| 主題 | 農産物流通 | |||||||||||
| キーワード | ||||||||||||
| 主題 | 市場流通 | |||||||||||
| キーワード | ||||||||||||
| 主題 | 直売所 | |||||||||||
| キーワード | ||||||||||||
| 主題 | 補完機能 | |||||||||||
| キーワード | ||||||||||||
| 主題 | 小規模農家 | |||||||||||
| キーワード | ||||||||||||
| 主題 | 市場競争力向上 | |||||||||||
| 資源タイプ | ||||||||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||||||||
| 資源タイプ | journal article | |||||||||||
| 著者 |
奥山, 千晶
× 奥山, 千晶
× OKUYAMA, Chiaki
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| 抄録 | ||||||||||||
| 内容記述タイプ | Abstract | |||||||||||
| 内容記述 | In recent years, construction of new sales channels are required to make up for the traditional distribution based on stable supply and stable production by the large production areas because of systematic change of supply and demand of agricultural products such as agricultural reduction in scale of demand. Direct sales of agricultural products by farmers are expected as a corrective to the market distribution. Several researchers already recommend farmers to participate in small scale sales and to increase their proceeds before market distribution. However, although the existing research has argued about correcting the distribution system with development of a direct sales store, they do not think that market distribution and direct sales can complement each other as sales channels for agricultural products. Therefore, they do not fully argue about the mutually complementary relation of market distribution and direct sales stores aside from theorizing about other industries. Then, in this paper, through the theory about complementary relation between the market distribution and distribution market outside in other industries, I propose the reason for existing of direct sales stores as an agricultural-product-marketing channel. It is to sale of agricultural products with character of Shopping Goods. With a case study, I examine a series of mechanisms that farmers employ to establish competitive superiority by sale of agricultural products through direct sales. It is not possible that farmers build this competitive superiority through market distribution. Furthermore, such a mechanism also clarifies the effect of preventing an agricultural decline because small-scale farmers with the competitive superiority grow up to be leaders of agriculture. |
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| 書誌情報 |
広島国際研究 en : Hiroshima Journal of International Studies 巻 18, p. 91-100, 発行日 2012-11-30 |
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| 出版者 | ||||||||||||
| 出版者 | 広島市立大学国際学部 (Hiroshima City University, Faculty of International Studies) | |||||||||||
| ISSN | ||||||||||||
| 収録物識別子タイプ | ISSN | |||||||||||
| 収録物識別子 | 1341-3546 | |||||||||||
| 書誌レコードID | ||||||||||||
| 収録物識別子タイプ | NCID | |||||||||||
| 収録物識別子 | AN10485683 | |||||||||||
| フォーマット | ||||||||||||
| 内容記述タイプ | Other | |||||||||||
| 内容記述 | application/pdf | |||||||||||
| 著者版フラグ | ||||||||||||
| 出版タイプ | VoR | |||||||||||
| 出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||||||||
